Mac

As Apple celebrates its 50th anniversary, longtime tech journalist Philip Michaels reflects on his 27 years of covering the company, sharing ten memorable moments including testing the durability of the original iPod, attending significant product launches like the unveiling of the iPhone in 2007, and humorous highlights such as the introduction of iPod Socks. His recollections offer a personal and diverse perspective on Apple’s evolution, its culture, and his experiences with the company’s events and executives over the decades.

https://sixcolors.com/post/2026/04/apple-at-50-my-10-most-memorable-moments/

Jason Snell reflects on his 33-year journey covering Apple, highlighting the company’s tumultuous early years, its revival under Steve Jobs with innovations like the iMac and iPod, and its transformation into a technology giant with the iPhone and beyond. He expresses excitement for Apple’s future developments and his continued role in documenting them.

https://www.macworld.com/article/3103792/thanks-for-the-wild-ride-apple-lets-keep-it-going.html

In celebration of Apple’s 50th anniversary, Jason Snell recommends a selection of notable books that chronicle the company’s history, including works by Steven Levy, Michael S. Malone, and Andy Hertzfeld. These books cover key moments such as the original Macintosh development, Apple’s challenges in the 1990s, the creation of the iPod and iPhone, and insights into Tim Cook’s era and Apple’s manufacturing prowess.

https://sixcolors.com/post/2026/03/apple-at-50-for-further-reading/