Jony Ive Still Asks ‘What Would Steve Do?’ Despite Jobs’ Warning
Jony Ive continues to ask himself “What would Steve do?” despite Steve Jobs advising him not to. In a BBC Radio interview, Ive reflected on their collaboration, acknowledging Jobs' demanding nature but also his strong understanding of design. Ive expressed concern about technology impeding creativity and the rapid development of AI, emphasizing the need for reflection on these changes. Since leaving his role at Apple, Ive has worked as a consultant and is now involved in an AI hardware project with OpenAI’s CEO.
https://www.macrumors.com/2025/02/24/jony-ive-desert-island-discs-steve-jobs/