Apple TVs are favored by privacy advocates for their superior privacy features compared to other streaming devices. They disable tracking options like Siri and location services during setup and require third-party apps to ask permission for tracking. Apple collects data in a way that anonymizes users' identities, but using an Apple account expands data collection. The Apple TV app tracks user interactions for content recommendations, which can be disabled but isn’t set to off by default. While Apple currently prioritizes privacy, its increasing interest in advertising raises concerns about potential changes in data practices. Overall, Apple TVs offer greater privacy, though users should remain vigilant about data sharing.
https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-tv-boxes-do-and-mostly-dont-track-you/