Apple is undergoing major leadership turnover, with several top executives retiring and many others leaving for rival companies like Meta and OpenAI. These departures come as rivals try to challenge Apple’s lead in devices and AI by hiring former Apple talent and developing new competing products. While Apple’s dominance remains intact for now because of strong user loyalty and no decisive AI breakthrough by competitors, its unclear AI strategy is seen as a potential weakness. CEO Tim Cook remains firmly in control and is seen as vital to the company’s ongoing success, with his handling of future AI developments likely to shape both his legacy and Apple’s direction.
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