apple

How the “AI Loser” May End up Winning

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While other companies race to build the best AI models, Apple is benefiting from the commoditization of intelligence. By leveraging its existing user base and vast data collected through its devices, Apple can create a unique moat around personalized AI experiences. Additionally, Apple’s efficient chip architecture, particularly its unified memory, provides a significant advantage for running AI models locally.

https://adlrocha.substack.com/p/adlrocha-how-the-ai-loser-may-end

New macOS Stealer Campaign Uses Script Editor in ClickFix Attack

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A new campaign delivering the Atomic Stealer malware to macOS users exploits the built-in Script Editor app in a variation of the ClickFix social engineering attack, tricking victims into running malicious scripts without manual Terminal interaction. The attack uses fake Apple-themed sites that launch Script Editor with pre-filled code to download and execute a payload that steals sensitive data like passwords, crypto wallets, and system info. Users are advised to treat Script Editor prompts with caution and rely only on official Apple resources for system troubleshooting.

https://www.bleepingcomputer.com/news/security/new-macos-stealer-campaign-uses-script-editor-in-clickfix-attack/

Every iPhone Ever Made

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The article provides a comprehensive overview of every iPhone model released since 2007, detailing their specifications, key moments, and technological milestones that shaped the smartphone industry. It highlights significant changes such as the introduction of Retina displays, Touch ID, Face ID, the transition from Lightning to USB-C, and the recent integration of AI features, along with the evolution of camera technology and design across 19 years and over 50 models sold worldwide.

https://sheets.works/data-viz/every-iphone

Apple at 50: My 10 Most Memorable Moments

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As Apple celebrates its 50th anniversary, longtime tech journalist Philip Michaels reflects on his 27 years of covering the company, sharing ten memorable moments including testing the durability of the original iPod, attending significant product launches like the unveiling of the iPhone in 2007, and humorous highlights such as the introduction of iPod Socks. His recollections offer a personal and diverse perspective on Apple's evolution, its culture, and his experiences with the company's events and executives over the decades.

https://sixcolors.com/post/2026/04/apple-at-50-my-10-most-memorable-moments/

Thanks for the Wild Ride, Apple. Let’s Keep It Going

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Jason Snell reflects on his 33-year journey covering Apple, highlighting the company's tumultuous early years, its revival under Steve Jobs with innovations like the iMac and iPod, and its transformation into a technology giant with the iPhone and beyond. He expresses excitement for Apple's future developments and his continued role in documenting them.

https://www.macworld.com/article/3103792/thanks-for-the-wild-ride-apple-lets-keep-it-going.html

Tim Cook (Still) Believes in Crazy Ideas

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In an exclusive Esquire interview marking Apple’s 50th anniversary, CEO Tim Cook reflects on the company’s history, its ongoing commitment to innovation, and values such as privacy, accessibility, education, and sustainability. Cook also discusses navigating complex political landscapes while maintaining Apple's core principles and highlights significant recent investments in U.S. manufacturing that continue the legacy started by Steve Jobs.

https://www.esquire.com/news-politics/a70886045/apple-50th-anniversary/

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