apple

Tim Cook (Still) Believes in Crazy Ideas

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In an exclusive Esquire interview marking Apple’s 50th anniversary, CEO Tim Cook reflects on the company’s history, its ongoing commitment to innovation, and values such as privacy, accessibility, education, and sustainability. Cook also discusses navigating complex political landscapes while maintaining Apple’s core principles and highlights significant recent investments in U.S. manufacturing that continue the legacy started by Steve Jobs.

https://www.esquire.com/news-politics/a70886045/apple-50th-anniversary/

Apple at 50: Some Great Apple History Books

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In celebration of Apple’s 50th anniversary, Jason Snell recommends a selection of notable books that chronicle the company’s history, including works by Steven Levy, Michael S. Malone, and Andy Hertzfeld. These books cover key moments such as the original Macintosh development, Apple’s challenges in the 1990s, the creation of the iPod and iPhone, and insights into Tim Cook’s era and Apple’s manufacturing prowess.

https://sixcolors.com/post/2026/03/apple-at-50-for-further-reading/

Scale Your Siri Shortcut Projects

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Cherri is a programming language designed for Siri Shortcuts that compiles directly into signed Shortcuts runnable on Apple devices. It offers a laptop/desktop development environment, easy-to-learn syntax, 1-to-1 translation to Shortcut actions for easier debugging, and optimization for smaller, more efficient Shortcuts. The language supports features like functions, custom actions, includes for managing large projects, type checking, and macros for code reuse.

https://cherrilang.org/

I Can’t See Apple’s Vision

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In “I Can’t See Apple’s Vision,” Mat Duggan critiques Apple’s lack of a clear, cohesive vision for macOS and watchOS, contrasting it with the stronger direction seen in iPadOS and iOS. While acknowledging some impressive features like the improved clipboard manager and Spotlight, Duggan argues that the visual design and overall user experience feel incoherent and neglected, suggesting internal struggles and diminished creative influence within Apple’s management layers.

https://matduggan.com/i-cant-see-apples-vision/

Rank the 50 Best Apple Products

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The Verge is hosting a community-driven ranking to identify the top 50 Apple products from the last 50 years using a modified ELO algorithm that compares users’ preferences between product pairs. Notable Apple products like the original iPhone, M1 chip, and original iPod rank highly, and participants contribute to the overall ranking by choosing their preferred items in head-to-head matchups.

https://www.theverge.com/cs/tech/900477/apple-50-anniversary-rank-products/

How Can Siri Automate Shortcuts When It’s so Opaque?

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Joe Rosensteel critiques Apple’s Siri integration with Shortcuts automation, highlighting the lack of transparency, documentation, and debugging tools that make reliable automation difficult. He argues that without inspectable, deterministic workflows and proper logging, both users and AI assistants like Siri struggle to troubleshoot and refine automations, limiting their effectiveness and reliability.

https://sixcolors.com/post/2026/03/how-can-siri-automate-shortcuts-when-its-so-opaque/

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