Book Excerpt: “Apple: The First 50 Years” by David Pogue
David Pogue’s book, “Apple: The First 50 Years,” explores Apple's transformation under Steve Jobs after his return in 1997, addressing chaos, lack of direction, and low morale. Jobs simplified the company’s structure and product line while launching the iconic “Think Different” ad campaign. This campaign not only revitalized Apple's image but also restored pride within the company, marking a significant shift towards profitability and cultural impact.
https://www.cbsnews.com/news/book-excerpt-apple-the-first-50-years-by-david-pogue/


